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Hi, I'm Leah Crisell

Creative problem solver, beach lover, designer and personal brand specialist.


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Jan 7, 2021

How Anita Siek from Wordfetti went from 0 to a thriving and in demand

If you are currently experiencing significant challenges especially in your business start-up, this episode is for you.

Not all businesses are made equal. Some succeed while others don’t. How do others keep thriving? Some may be a result of the experience and skill of the founder or startup team while others are heavily influenced by market factors, such as timing or chance.

In today’s episode, I am joined by Anita Siek and she will be sharing her success stories and the things she risked, and the steps she took to be a thriving and in demand entrepreneur.

Anita Siek is an ex-lawyer turned Brand Strategist and Copywriter at Wordfetti, a human-centered word-ucation, brand strategy, and copywriting house that exists to help and teach brands who don’t do normal stand out through the power of psychology and words. She is also the host of Brandfetti the podcast. Join me as she shares how she grew her business from an idea to an in-demand and heart-led brand.

In this episode, we discussed:

  • The biggest uh-huh moment that Anita used as fuel to find her purpose
  • How she went from crickets to being fully booked out
  • What Anita learnt from her first few clients that still rings true today
  • Her biggest failings/learnings and how they can help you
  • The fears and mindset blocks that she faces (it may surprise you)
  • What’s coming next and what she is excited to share

PLUS, Anita is a ball of fun, and had me giggling the whole time!

If you feel down at the moment, know that there is hope. Also, don’t underestimate the value in learning from other entrepreneurs’ experiences and using that knowledge to build your own business.

If you love more entrepreneurial success stories like this, check out my THRIVE: SUCCESS STORIES archive here.

If you’re ready to figure out your identity and build a strong brand that stands out and reflects who you truly are, book a free brand power session with ME!

Leah Crisell

I help big-goal-chasing women own their brilliance and sync what they love, with the message they want their audience to feel.

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