Get to know yourself
Get clear on what you are passionate about, start by asking yourself what brings you the most energy, what are you good at or love doing. What are your experiences, what you want to be doing more off?
Understand your competition and what differentiates you from them. Its your unique processes, thoughts, approach that may just be what makes you stand out from the crowd. Don’t be afraid of niching down. What do you want to be the go-to person for?
Who are my people
Understand your audience. Is this who you want to connect with/help/serve. If yes then you’re in the right place. So get to know them deeply. What are their pain points, objections and opportunities?
Once you deeply know your audience, you will also know where they are and the best way to connect with them. Now it’s time to position yourself in the hearts and minds of this audience. By showing up authentically, serving content that speaks to them and adds value.
Stay the course
Consistency is key, and you need to keep saying it – saying something once is not enough, you’ve got to make it clear. Don’t expect people to join the dots for you. Make it easy for them to find you, connect with you and to be top of mind.
As tempting as is it to broaden your offer staying niche allows you to be the go to person in this space. Also that doesn’t mean people won’t come to you for something slightly outside of this space, its about focusing in on your ideal audience and ideal work.
Shoot for the moon. Even if you miss, you’ll land among the stars. Norman Vincent Peale
I help big-goal-chasing women own their brilliance and sync what they love, with the message they want their audience to feel.